Tuesday 29 March 2011

In the beginning there were thumbs.....

Since the beginning of search the thumbs that have been all so important to our evolution have been greatly underused, with index fingers around the world being used to do all out purchasing and information finding. Thumbs that have served us so well were overlooked as the mouse and keyboard took control, until now...

With about 1/6 of people on the planet using internet on their mobile phones (a scary thought), our thumbs have become more important than ever with the rise of mobile search! Searching on mobile is all about thumbs, and we use these them more than we may think. From checking the news on the train in the morning, to having a quick browse sat in front of the TV in the evening, and all this time we are of course right where AdWords wants us to be. Whether it be on Google, or YouTube, ads are always there to grab our attention, and these ads are somewhat different to the ones we see on desktop. AdWords has created a number of different features for AdWords on mobile, something that this blog will be looking to investigate, test and report on for the good of all things mobile!

Mobile search volumes are expected to overtake desktop by 2014 (or before), and AdWords has certainly started picking up its game in reaction to this increase in searchers. Over 1 billion mobile internet users around the globe (and counting) and over 85% of new mobile handsets having access to the internet (Google stats), it is no coincidence that AdWords has started to create a number of new and exciting features to get advertisers to spend their cash in an all new mobile world.

And they didn’t stop at creating new ad formats, as these would be useless without some number crunching mind boggling statistics (something PPC managers will be more than happy to hear!), a new world of targeting options and app interaction that are here to make this mobile journey all the more exciting. And as mobile handsets (and their features) become more advanced, it is inevitable that the tools Google invents will also follow suit, creating a never ending cycle of innovation that will no doubt leave advertisers spending more $!

Well we hope you enjoyed this very brief introduction, it’s here to give you a feel of things to come from this very blog. So please feel free to read up this blog (maybe using your thumbs to their full potential...on a mobile) and leave some lovely comments, as we hope to bring you along on our journey through the world of mobile PPC.

Roger Suggett

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